Deep Yellow Expertise and Experience

“If you are going to take moon shots, you better find some astronauts…”

CHAIR – DR JEZ LOFTS


An experienced senior executive and strategic advisor with a strong mix of business leadership, commercial, IP and technical skills from diverse roles in leading energy services and technology sensor-based companies, large and small. Jez is also a Chartered Geologist and past Industrial Associate at University of Leicester, where he is a PhD graduate, He is also CEO fellow/mentor of the Unreasonable Group network, an Impact – climate tech entrepreneurial ecosystem.

CEO – ALEX EGAN


Entrepreneur and eco-adventure activist. Enthusiastic and highly skilled at strategic thinking and forging enduring relationships founded on trust and competence. Alex is co-founder of Yellow Sub Geo Ltd, Yellow Sub Creative Ltd, and Nuable CIC and has previously built and run high-functioning applied science technical teams for both multi-disciplinary engineering Plc businesses and boutique specialist consulting firms.

CTO – JASON MORRISSEY


Accomplished and industry leading applied mathematician and engineer with expert domain knowledge and expertise across the global mining and water recourse management/engineering sector.

CFO – LEE MAUGHAN


Lee is a chartered accountant and commercially focused Finance Director with 20 years professional and industry experience, running, building, and scaling early-growth stage business. Lee has a background as CFO as well as Director of the Entrepreneurial Business team with Deloitte where he was responsible for delivering accounts, audit, tax and M&A advisory services. He has also held posts as Vice Chair of Institute of Directors and regional President ICAEW. Leepassionate about ensuring early-growth stage businesses can scale through clear financial management.

COO – GARETH OWEN


Entrepreneur and Chartered Geologist with track record of founding and running multiple businesses with climate change adaptation and resilience at their core. Gareth has over 20 years experience delivering complex technical solutions to problems involving the ground, groundwater and surface water in the UK and internationally.

CMO – LOWRI HILL


Brand, copy and media expert with a flair for creativity and a track record of driving sophisticated marketing campaigns for a host of multi-nationals.

BENJAMIN DAVIES – DIGITAL DESIGNER


Awarded a 1st Class degree in Graphic Communication – now Engaging in all things digital with a particular passion for User-Interface and web design.

KYOMI MARTYN – ANIMATOR AND GRAPHIC DESIGNER


A highly imaginative graphic designer that channels infinite creativity into brand graphics and social media content that grabs attention.

HYDRO SPECIALIST – MARY JEDDERE-FISHER


Holds a 1st Class degree in applied mathematics from Cambridge University and Masters degree in fluid dynamics, plus over ten years’ experience in large scale strategic hydrological and hydraulic assessments.

SENIOR SOFTWARE DEVELOPER – PERRY RYLANCE


A highly experienced and versatile coder and software specialist conversant in a variety of languages and platforms with international experience.

CREATIVE DIRECTOR – ANDREW MINTON


Over 20 years’ experience encompassing UX, UI, branding, motion design, web and app development as well as multi-channel campaign roll-out (supported by a team of in-house developers, designers and software engineers) .

DATA ENGINEER – DR ED HOLLAND


Senior data and software engineering specialist with a PhD in Computational Chemistry and over ten years’ experience in machine learning and Ai, building and managing full-stack data and software systems.

Collaboration over competition

Through our research and development journey we have carefully curated an international Stakeholder Steering Group which comprises a variety of industry leading experts, currently practicing across a broad cross-section of key stakeholder groups. The following ‘stakeholders’ are actively contributing to the development process:

University of Greenwich – Water, Wastewater and Engineering

CEMET (Centre for excellence in mobile and emerging technology) 

Sustainability and communication professionals supporting with mapping social value and impact. https://afallen.cymru/

EDIA Insurance 

Unreasonable Group – Impact- global climate change entrepreneurial network  https://unreasonablegroup.com/

BIC Innovation (Strategic support) http://www.bic-innovation.com/

Fitts Geosolutions (AnAqSim analytic aquifer simulator)

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“If you are going to take moon shots, you better find some astronauts…”